FENDER GUITAR

FIRST TIME

Leo Fender

One of the company's most popular guitar maker and also contributed a very influential in modern music is the Fender guitar. With the solid body electric guitars, basses and amplifiers, Fender helping smaller bands to be heard on a bigger stage than using acoustic instruments. With a revolutionary guitar, Fender also gives more flavor in the world of music and influenced many genres of music including rock, jazz, blues and others.

Leo Fender, who is the inventor of the Fender guitars, making the solid body guitars first time in 1951 and was named "Broadcaster". Its name was later replaced by "Tele Telecaster" and a Spanish-style solid-body guitar that was first in mass production.

else in the history of guitar history occurred in the same year when Fender introduced the "precision bass". "Precision bass" is different from the usual bass guitar in time for "precision bass" has a function that is portable, you can play it like a guitar, and they could be amplified. "Double Bass or Upright Bass" that was used very hard to transport, and it is often difficult to hear over the other instruments.

image from thisdayinrock.com

In 1954, Fender came out with the "Stratocaster or Strat". Fender conducted research by asking a professional guitarist and guitar fender staff, then ask "what do you want from a guitar?" So that he can fix Fender "Telecaster". Instead, they ended up creating an upscale model to go along with the "Tele". Some of the main characteristics of the "Strat" is the addition of single coil pickups and a double cutaway body design that allows the guitar to be played in the high tones. One important addition to the "Strat" is a tremolo bridge, which initially serves as a means to divert the strings so as to imitate the sound of the pedal steel guitar. Fender also introduced many other models in the next decade, including Jaguar, Jazzmaster, and Jazz Bass. Fender Twin Reverb amplifier also producing at that time.

Due to the lack of health Leo Fender, Fender was sold to CBS in 1965. Even though Fender continued to grow with the new owners in the next year, the company realized the importance of management who understand music and musicians. This is why Fender hired William Schultz in 1981.

In 1985, CBS decided to sell all media businesses including fenders. A group of investors and staff of Fender bought the company and put William Schultz in positions of leadership. With the exclusion of people who have a passion in the field of guitar as the owner of the company, such as the staff of the company itself, Fender getting better.

In the 1987 Fender Custom Shop is open for the first time, located in Corona, California where they made custom guitars for professional and guitar enthusiasts. Custom Shop is definitely a step up from the fender as they have always understood the importance of providing exactly what the customer wants.

Fender still think to this day and beyond to provide the best Fender guitars can they make to its customers. This is what makes the reason for the Fender is one of the most famous guitars in history. Some of the great guitar players who love their Fender guitars are Buddy Guy, Eric Clapton, Eric Johnson, George Harrison, Jeff Beck, Jimi Hendrix, Jimmy Page, John 5, John Lennon, Keith Richards, Pete Townshend, Richie Kotzen, Stevie Ray Vaughn and Yngwie Malmsteen.

Yngwie Malmsteen with fender guitar